Mutts n Mittens
Mutts n Mittens
Mutts n Mittens
Social Media Content Creation
Social Media Content Creation
Social Media Content Creation
CHALLENGES THE
CLIENT FACED
PROBLEM
RESOLUTION
KEY TAKEAWAYS AND
SIGNIFICANT RESULTS
- Required assistance with new customer acquisition and reinforcing their value among their existing clientele.
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-Engaging, meaningful posts which acted as a call to action were of great need by the client, and as the company struggled with the effects of Covid-19, they required engaging content to help them flourish once more.
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- The company's work as a nonprofit also included the care and rehabilitation of injured dogs and cats, followed by advocating for their adoption, and good social media outreach was required for this as well.
Powerful, impactful posts were created to drive traffic to the Mutts n Mittens Website, their social media pages, as well as to their physical boarding centre.
-The use of videos combined with bold fonts and colours created an aesthetically pleasing brand with potent effects.
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-The content put out helped gain and maintain the trust of existing and new clients through the social media strategy adopted in this situation and promoted the adoption of rehabilitated animals.
Followers on Instagram grew 16% in one month. However, the main highlights included a 5% boost in traffic to the Mutts n Mittens Website via better engagement with their social media pages. The client also saw a 22% increase in clients for their physical boarding centre.
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- Gained an understanding of the current graphic design and content creation trends in the pet industry, and learnt how to create specialised content that appeals to pet owners and people seeking care for their pets.
- Experimentation with a new design style inducing motion elements was also implemented, which was never part of the brand’s social media strategy before.
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-Powerful content contributed to the recovery of the organisation from the coronavirus and safeguarded the reputation of the business. Understanding the trends in the pet industry helped create content for the client that stayed one step ahead of the competition.
