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Bagong lutong, masarap at mataas na kalidad na mga donut. Laging.
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Krispy Kreme | Details |
|---|---|
Strengths | Recognizable logo and brand name. Been stable in the market for a long time. Many branches around the world. Good reputation among customers. |
Weaknesses | No clear audience due to lack of continuity in advertising. Weak business in international market, as well as falls in revenue and profits since 2008. |
Opportunities | Menu can be expanded to cater to the breakfast crowd. Use of technology to advertise. Collaboration with other businesses to increase variety. |
Threats | Strong competitors such as Dunkin Donuts and J.CO. HPB encouraging people to eat less sugar. |
Dunkin Donuts | Details |
|---|---|
Strengths | Brand recognition, strong following and strong geographic coverage, a huge variety with more than 1,000 doughnut products, and strong loyalty. |
Weaknesses | Poor Franchise relations. Delayed expansion in developing countries. Local competition in new territories. Direct and indirect competition. |
Opportunities | International expansion. Market expansion. Target the health segment: introduce low calorie food. Menu diversification. |
Threats | Strong Competition. Raw material procurement and cost. People moving to healthier ways of eating. Franchising. Less shelf life |
Chewy Junior | Details |
|---|---|
Strengths | Thriving market with plenty of growth opp. Wide variety of products. Local brand that's expanded with overseas outlets in 5 countries. Cheery logo. |
Weaknesses | Lack of marketing plan. Amateurish website. Negligible advertising campaigns and activities. Ineffective marketing efforts.
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Opportunities | Better website layout. Bigger presence in Singapore. Design of counters for better interaction with customers. Partnership with local companies. |
Threats | Competitors like Krispy Kreme and Dunkin’ Donuts have a much bigger presence in Singapore. |
JCo | Details |
|---|---|
Strengths | Innovative with their product flavors. Consistent in expansion in South East Asian countries like Singapore and Malaysia. |
Weaknesses | Lack of low calorie options. Little use of technology to promote their products. |
Opportunities | Further expansion outside of SE Asian countries. Use of technology to promote products. Low calorie options.
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Threats | Large competitors such as Krispy Kreme and Dunkin Donuts. Its very unique flavors may not be well liked to certain consumers. |
Customer | Review |
|---|---|
They are fast, efficient, kind, and they know you, when you walk into the door. | |
Great experience for someone who needed some caffeine. I would recommend for great service. | |
Went to DD before class and tried a frozen caramel latte. It was AMAZING!!! Plus the customer service was great. |
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I will never eat another kind of donut again in my life. We all need these donuts in our life | |
They have the best drive through! It's so convenient. | |
Dunkins' Coffee is something truly legendary. |
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