To mitigate each of the challenges I faced, I chose to focus on each aspect individually. For the colour palette, I examined colour palettes of other luxury skincare brands, including research on the type of colours used in their advertising, their brick-and-mortar stores, as well as in the logos of the respective companies themselves.

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The typographic exploration focused on a set of elegant typefaces that would portray the feeling of a luxury brand. In the same way, the logotype development also compared several variations of the final logotype and chose the best version. The logo development itself focused on a set of easily recognisable elegant black and gold (white and gold when required) elegant curves depicting elements found in the natural world.