- A desire to increase brand awareness among the target audience.
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- The need for a social media strategy to help more people attend retreats and workshops hosted by the client.
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- The desire for new, innovative ways to capture the attention of the target audience and help them engage with the brand more.
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- The client required a skilled branding advisor who would help her understand how to brand herself in a more efficient way, in addition to the techniques and strategies that she would need to employ for the same.
PROBLEM RESOLUTION
- After doing extensive research on current social media trends, in addition to using my knowledge of these trends and audience responses to them, I worked with Selena to create the best, and most interesting content that caters to this segment.
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- A new social media strategy that transformed the way people interact with the brand, and the implementation of successful strategies to boost attendance for both virtual and physical events.
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- A brand new, revamped personal branding strategy that would promise new ways to reach the client's own clients, encourage collaboartions and expand and promote my client's business with a primary emphasis on the type of work she does and the subsequent impacts on people.
KEY TAKEAWAYS &
SIGNIFICANT RESULTS
- Increased Brand Outreach - Leveraging the elements of Transmedia storytelling, I effectively worked with the client to promote the brand’s story (which was Transformation starts with You) across
different mediums and platforms.
- Potent Personal Branding - Using an innovative personal branding strategy, the client was assisted with gaining more recognition in an international community, which in turn also increased her own clients and collaborations. New strategies were implemented to promote the client's growth.
Collaborations with Anamaya Resort and Farm
Star Living were established.
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- Increased Brand Awareness - Designed content for a variety of platforms including Instagram and Facebook, and integrated a new Twitter account for the promotion of content and brand outreach. Followers went up by 900% on Instagram, 556% on Facebook, 12800% on TikTok and 1000% on Twitter.
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