Dunkin Donuts Project | Rahul's Designs

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Nybakte, deilige smultringer av høy kvalitet. Alltid.

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Krispy Kreme	Details
Strengths	Recognizable logo and brand name. Been stable in the market for a long time. Many branches around the world. Good reputation among customers.
Weaknesses	No clear audience due to lack of continuity in advertising. Weak business in international market, as well as falls in revenue and profits since 2008.
Opportunities	Menu can be expanded to cater to the breakfast crowd. Use of technology to advertise. Collaboration with other businesses to increase variety.
Threats	Strong competitors such as Dunkin Donuts and J.CO. HPB encouraging people to eat less sugar.

Dunkin Donuts	Details
Strengths	Brand recognition, strong following and strong geographic coverage, a huge variety with more than 1,000 doughnut products, and strong loyalty.
Weaknesses	Poor Franchise relations. Delayed expansion in developing countries. Local competition in new territories. Direct and indirect competition.
Opportunities	International expansion. Market expansion. Target the health segment: introduce low calorie food. Menu diversification.
Threats	Strong Competition. Raw material procurement and cost. People moving to healthier ways of eating. Franchising. Less shelf life

Chewy Junior	Details
Strengths	Thriving market with plenty of growth opp. Wide variety of products. Local brand that's expanded with overseas outlets in 5 countries. Cheery logo.
Weaknesses	Lack of marketing plan. Amateurish website. Negligible advertising campaigns and activities. Ineffective marketing efforts.
Opportunities	Better website layout. Bigger presence in Singapore. Design of counters for better interaction with customers. Partnership with local companies.
Threats	Competitors like Krispy Kreme and Dunkin’ Donuts have a much bigger presence in Singapore.

JCo	Details
Strengths	Innovative with their product flavors. Consistent in expansion in South East Asian countries like Singapore and Malaysia.
Weaknesses	Lack of low calorie options. Little use of technology to promote their products.
Opportunities	Further expansion outside of SE Asian countries. Use of technology to promote products. Low calorie options.
Threats	Large competitors such as Krispy Kreme and Dunkin Donuts. Its very unique flavors may not be well liked to certain consumers.

Customer	Review
	They are fast, efficient, kind, and they know you, when you walk into the door.
	Great experience for someone who needed some caffeine. I would recommend for great service.
	Went to DD before class and tried a frozen caramel latte. It was AMAZING!!! Plus the customer service was great.

Image	Title
	I will never eat another kind of donut again in my life. We all need these donuts in our life
	They have the best drive through! It's so convenient.
	Dunkins' Coffee is something truly legendary.

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