Promotion of special events/ festivals / holidays - The Bay Area Chapter of Hope Worldwide required some direction and assistance on how they could better promote special events, festivals or events on social media, and this is where my skills came into play by designing powerful content to increase awareness and community response to these events.
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Creation of special graphics that align with the brand - In addition to ways to promote special events, HOPE worldwide also required a new set of graphics and elements to get its message across.
PROBLEM RESOLUTION
- Providing ideas and suggestions to the client about the way we could promote our special events proved to be fruitful.
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- A revamped graphics style, and creating designs that not only pushed the boundaries of what was possible, but also promised to break the mould.
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- We worked closely to look at different variations of a draft, and to figure out how elements from each draft could be efficiently put together.
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- Worked closely with the Director of Communication. to understand the audience's needs and create content that caters to them, mainly understanding the style of promotional materials that have greater appeal for the Bay Area audience.
KEY TAKEAWAYS AND
SIGNIFICANT RESULTS
Increased Brand Awareness - A revamped graphics and illustrations style helped boost engagement
and increased awareness of HOPE worldwide on Instagram. The organisation saw an increase of followers by 191.6% on Instagram and a 140% increase in physical event attendance, highlighting the growth of the organization's popularity in the Bay Area.
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Increase in Volunteer Numbers -Awareness of different special events and occasions helped encourage not only the youth but also older demographics to volunteer at all types of in-person events to provide services to less fortunate members of the Bay Area community.
